Twitter user base is massive and comprises of all kinds of people, have gained millions of users in the past couple years. Does this mean anything to you as an Internet marketer? Do you think you can use Twitter to get more exposure for your products and services? Oh sure you can! If you use Twitter the right way, it can help you generate more exposure for your online business if you use it the right way and effectively.Value Increases Followers: To get more targeted followers, you need to follow those in your niche and then get them to follow you back. While these followers are your target, they are not very responsive, which is a flaw in this particular method.This approach quickly becomes "you scratch my back, and I’ll scratch yours". How do you find followers that are actually worth it? Imagine giving away value! When people like your tweets, they will want to re-tweet what you share. It certainly makes sense to create niche specific accounts in order for you to keep track of your product promotions when leveraging Twitter. This will even apply to you if you are targeting a broad niche with several sub niches, since having targeted followers in each micro niche means and increased probability of more responses to tweets or actions taken as you have directed.You want them to visit your website, but what then? Having a main objective in mind before tweeting may be a good idea. You want the traffic to convert to your Twitter page. Whether you want to customer to call you, post an enquiry, make a sale or get a lead, you need to make that decision well in advance. The easier it will be for you have a guide from responses you would get, if you were more clear in this area. In conclusion, from the above article we come to understand that Twitter, no matter how big it gets will retain its essence, which is to help you make more connections and reach out to them in the best possible way. Any online business that wants to build long term relationship with its target audience needs to start using Twitter, because this is where the future lies.